Results
Aligning organizations for growth requires a structured approach that takes into account the unique needs and goals of each organization. By identifying key areas for improvement and implementing targeted strategies, organizations can position themselves for long-term success. Our team has the expertise and experience to guide your organization through this process and help you achieve your growth objectives.
Aligning for Growth
It takes teamwork to achieve goals. Every winning sports team demonstrates this. And every winning team has clarity and a plan about where they are headed and how they are going to there. They are aligned. This proven process outlines the key steps to building trust and clarity on direction, priorities and success metrics. Following this process enables a single team or multiple teams to work together to ignite business growth.
Aligning Sales and Marketing for Growth
It’s not easy to align marketing and sales, but when it happens the results can be powerful. By restructuring and setting shared goals and priorities, the marketing and sales teams of a nationwide employee benefits organization achieved 99% customer retention for two product lines and reached 114% of the sales growth goal.
Focus on Employee Experience Improves Retention
One of the nation’s largest nonprofit senior living organizations continued to struggle with retaining new employees coming out of the pandemic. The high turnover was a drag on revenue and the engagement of its existing employees. Data indicated that focusing on the new employee experience, from orientation to the first few months on the job, presented real opportunities. Informed by feedback from new employees and their supervisors, the new employee orientation was revamped and changes were made to their on-the-job experience beginning with the first day. The results, in six months the organization’s retention improved by more than 7 percent, the best results achieved in recent years.
Enhanced Experience Results in Increased Retirement Savings
It’s well documented that employees often do not save enough for retirement. A nationwide employee benefits organization wanted to change that for its members, but first, it needed to understand the barriers to saving. After mapping the retirement benefits experience for both its employers and their employees (members), service delivery and communications improvements were instituted resulting in a 129% increase in member retirement savings over four years.
“Beth threw herself into learning the senior living field and helped drive a culture focused on strategic thinking and data-driven decision-making. She pays attention to market trends, customer behavior, and industry insights, allowing her to identify new opportunities... Her desire to truly understand those she serves is admirable and critical in today’s marketplace.” – CEO, Senior Living Organization